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DD Web • July 31, 2017

Millennial Appeal: Which Real Estate Markets Have ‘It?’

For the fourth consecutive year, millennials are the largest group of homebuyers in the United States, according to the National Association of Realtors 2017 Home Buyers and Sellers Generational Trends Report. Nearly 40% of home buyers are currently under 36 years old, and that number (and their hunger for home ownership) is growing. By 2025 millennials will make up 75% of the world’s working population and will have an impressive amount of collective purchasing power.

Across the country, real estate markets are much healthier than they have been in years, and property values are hitting new highs. Some places, however, have not only recovered better than others but are poised for continued growth with millennial homeownership– including Salt Lake City. In fact, it topped the list of the 10 U.S. cities millennials want to live (*high five* *fist bump* *secret handshake*).

We’re not surprised — but what, exactly, makes a real estate market a millennial magnet? Let’s take a closer look at what’s piquing their interest.

Millennials want homes over 2,375 sq. ft. (on average) and nearly half surveyed in the March 2016 National Association of Home Builders study said they wanted at least four bedrooms, an outdoor space, shower and tub in the master bath and hardwood floors on the main level of the home.

49% percent of millennial buyers had at least one child, also according to the report (up 6% from two years ago) and are purchasing homes with their partners.

Though marriage rates have declined, the number of U.S. adults in cohabiting relationships reached nearly 18 million last year, up 29% since 2007. About half of those cohabiters are younger than 35 with dual incomes that support home ownership.
55% of millennials are enthusiastic about home ownership as an investment, and over half would invest in property other than their primary residence.

Economic growth and relative affordability make these markets really attractive to first-time home buyers. Of all the markets on the list, Salt Lake City had the lowest unemployment rate at 2.9%, well below the national unemployment rate of 4.7%.

High job growth and the power of affordability make these markets attractive to millennials. A burgeoning tech scene that lures young people to companies, Salt Lake and neighboring cities is a high tech mecca known as ‘Silicon Slopes’ with homes at one-third of Silicon Valley prices.
We’ve always known Salt Lake City was an ‘it’ real estate market — and its appeal is only gaining speed. If millennials are checking out your city, pay attention! Some must-haves on their list often include short commutes, outdoor amenities, cultural centers, a good food scene and something fun to do on a Friday night…but most importantly, upward mobility and a secure financial future. Not too much to ask, right?
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Mission accomplished. Or is it? It is common practice for organizations to summarize their goals and objectives in the form of mission and/or vision statements. For many, they come in the form of a typed out statement hung on a wall, easily forgotten about and only reminded of when a crisis strikes. Or they come in the form of a long-winded, regurgitation of thoughts following a midnight-hour ‘breakthrough’ (see Jerry Maguire). While they are often confused for relaying near identical messages, both serve very different purposes. A mission statement describes what a company wants to do now, and a vision statement outlines what a company wants to be in the future. A mission statement guides the day-to-day operations and decision-making of an organization. It helps in tactical planning and “rallying the troops” around a common short to medium-term goal. A vision statement outlines the long-term view of the organization and why it exists. It attracts people — not just internally but also externally — who believe in the vision of the organization. Your mission, then, brings your vision to life. We believe these statements are the lifeblood of our company. They are something we live and breathe by, because as with anything else, our thoughts become our actions and our actions become our reality. We want our reality to reflect the words written on our walls, the words we use to describe who we are and the words our clients attach to our reputation. To us, they are much more than words. Mission: We believe in making an impact and having purpose within our community. Whether we are protecting real estate investments, giving back to our surroundings or creating opportunity and growth for others. We are here to redefine the experience. Vision: To create an experience that our industry has never seen before . To develop individuals to live by their full potential in all areas of life. To have unlimited growth and make an impact in people’s lives for the better. To empower our team members to dream big so together we can make a difference in our world. Impact. Purpose. Growth. Empower. Create. Dream. These are our words, our actions, our reality, and something we are proud to stand by each and every day. Experience the difference!
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